Instead, Rosenberg says that businesses are now just beginning to realize that they can create something totally unique on iPad that’s designed just for their business – a canvassing system for door-to-door surveys, for instance, or a sales tracking tool made for floor staff at a retail outlet, with fields created on a per-location or per-region basis. “And so people will deploy it for one thing, and then they’ll start layering other solutions on top of that, because we’re a tool for creating solutions, we’re not a solution in and of ourselves.”įileMaker essentially makes it possible for companies to go beyond using the iPad or iPhone as a way to simply access desktop content in a format that’s fit for mobile consumption. “With FileMaker, since it’s a platform for creating solutions, we find commonly people have multiple solutions with FileMaker ,” he explained in an interview. With FileMaker Go, the company initially brought a means for its users to access all of that stored information on mobile devices now, FileMaker VP of Marketing and Services Ryan Rosenberg says the vision has expanded, and is much more about showing businesses it’s possible not just to access pre-set productivity tools on the iPad and iPhone, but also to build their own, tailor-made for their own specific needs. It’s a highly customizable database management system, that allows businesses to basically build their own solutions relatively quickly, starting either from templates or from their own data stored via Excel spreadsheets.

The database management software hasn’t been cooling its heels, however it has consistently been improving upon its mobile native iOS apps since the iPhone version’s introduction in 2010, and that has resulted in impressive user growth: to date, over 500,000 iOS device owners have downloaded FileMaker Go.įor the uninitiated, FileMaker is a tool that lets users create management systems for sales information and leads, medical records, inventory, project management and more.

Apple subsidiary FileMaker is an unusual, often overlooked part of the Mac maker’s empire, one that has been around almost as long as Apple Computer itself.

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